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Delliwood Werbeagentur München: Branding, Design, E-Commerce.

Save me if you can!

Client: Kleiner Retter

ector: Publishing
Employees: < 10

The Kleiner Retter (“little saver”) is a first aid guide that is intended to provide advice about the correct actions to take – and the right order in which to take them – at the scene of an accident. Delliwood’s task here was to pack all of the content, reduced down to a form that the layperson could understand, into a convenient and handy format. The solution was to illustrate the guide with easily accessible, characterful graphics organised into topic-related issues. With it we won the iF Communication Design Award 2012. The Kleiner Retter now provides easy access to a difficult and serious subject – and helps people provide assistance to others.