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Delliwood Werbeagentur München: Branding, Design, E-Commerce.

Evolution not revolution

Client: TQ Group

Sector: Electronics
Employees: > 1.000


On the basis of its pitch, Delliwood was commissioned to modernise the corporate design of the TQ Group. Our approach was to focus on the clear evolution of the group’s identity and reduce everything down to the essentials – to highlight TQ as a brand. To give the new design its own technical soul we made our case for a logical evolution into a new and unmistakable image. The key image of the sky stormer charges the brand with emotion and creates a distinctive image for the sector that is associated with the attributes of openness, courage and limitless freedom.

www.tq-group.de