The conceptual design of your new corporate image, the proper presentation of your brand at an exhibition, conference or other event, the creation of your sales and marketing materials while maintaining your existing corporate design guidelines – we visualise your identity both distinctively and consistently – and ensure your image keeps pace with the times.
STRATEGY AND CONSULTING
- Analysis of the brand and the competition
- Formulation of the brand content during joint workshops
- Definition of the brand positioning
- Process of developing a unique brand identity
- Brand architecture (extent, depth, application etc.)
- Finding a name for companies, products or services
- Developing the claim in the sense of brand positionin
- Logo design (text, image or composite word and figurative mark)
- Selection of an appropriate typeface, colours etc.
- Development of the emotional imagery and key visuals
- Preparation of design manuals for the purpose of maintaining design guidelines
- Development of integrated communication concepts
- Conception of creative central themes and the formulation of key communication messages
- Design concept for advertisements, outside and/or large-scale hoardings, radio spots etc.
- Print design and realisation of brochures, folders, flyers, books, catalogues etc.
- Preparation of conceptual, editorial or advertising copy
- Design of websites, microsites, shops, newsletters etc.
- Interface design for mobile and web apps
- Preparation of manuals for the purpose of maintaining specific interactive design guidelines
PRE-PRESS AND POST-PRODUCTION
- Production control/consulting, preselection of suppliers and quality control
- DTP/typesetting, image editing and final artwork (pre-press)
- Post production – digital film processing, editing, audio editing etc.